The social-media marketing industry is experiencing a renaissance in the past few years, with many companies using the platform to reach out to people who otherwise might not be interested in seeing advertisements.
But what do these companies know about their audience and how can they help reach it?
We spoke with a few industry experts to find out.
We asked them to share their secrets for getting more people to post on their posts and get their ideas to the masses.
Here are our top tips for reaching the right audience in social media marketing.