Google has started offering advertisers the option to set up a Google AdWords account to get targeted ads tailored to their interests.
According to the ad platform, the feature will be available in India starting on December 2nd and will be extended to other countries starting January 31st.
Google’s announcement comes amid reports that AdWords revenue has dropped off sharply in India, which saw Google-branded ad campaigns plummet by half this year.
According in a report by AdExchange, the Indian ad platform recently launched a free ad campaign that is designed to help advertisers understand how AdWords works.
In the report, the company revealed that the AdWords campaign was launched to target advertisers who have the same interests as the audience they are targeting.
Google has since been looking to extend the free ad program in India to all other markets.
It also said that AdSense will be rolled out in India beginning in January, which will allow advertisers to target the AdSense audience in their local languages and ad formats.
It is unclear if AdSense ads will be integrated with Google AdSense, though it is possible that Google will start to integrate it with its existing AdWords campaigns.