One of the most commonly shared ads for Budweiser is its famous slogan, “It’s better to drink less and be happy.”
It’s a common refrain from the beer industry and is often cited by critics of the company as evidence of its hypocrisy.
But the company’s advertising isn’t just being used to sell more beer.
The slogan is being used as a marketing strategy for a brand that doesn’t actually exist, according to the Advertising Standards Authority.
That means Budweis ads can be used to promote alcohol without violating the law.
And Budweisers ad agency is using its ad agency’s clients to push back against the law, and the agency is fighting to change the law to make sure it doesn’t become the new standard.ABC News spoke with the agency’s chief legal officer, Mark Pritchard, about the company and its use of alcohol advertising.
“I think it’s a really, really bad policy.
It’s so obvious.
There’s so much money at stake here,” he told ABC News.
Pritchard said he has been contacted by other ad agencies, including one in Europe, that are interested in using Budweise’s advertising as a way to raise money for a specific charity.
“So, we’ve had people who have expressed interest in using that and others who have said, ‘I want to get involved with the Budweising cause,’ ” he said.
Budweiser’s advertising doesn’t violate the alcohol advertising law, which requires that a company “display a message of support or a message supporting alcohol.”
“Bud is not a charity, it’s an advertising agency,” Pritcher said.
“If they want to run a Budweises ad, it has to be in a way that supports alcohol.”
The ad agency has worked with Budweistags advertising partner and alcohol advocacy group, the National Federation of Alcohol Beverage Associations (NFBA).NFABA has been trying to change a policy that was passed in 2011 that requires beer ads to be “fair, accurate and relevant.”
Pritchers group has been working with the National Beer Wholesalers Association, which is responsible for the alcohol industry, to try to change that law.
The NFBA is also working with other ad firms and organizations to make changes to the law in order to make it more clear that Budweisse ads do not violate the law.
“Bud’s advertising, Pritchers said, is part of a larger trend in the industry where advertisers are looking to make a political statement about their products.”
If you look at Budweiss ads in some places, it is kind of a little bit of a political advertisement, and they’re not really about what they’re selling.
It has a political element to it,” he said, adding that BudWeiser’s ads don’t have any political messages whatsoever.”
There are a lot of things they could have done to do a better job of showing the beer in a good light,” he added.
The Budweizen ad agency, in its response to ABC News, said the ad is “not a commercial” and that the ad has not changed its message.”
We are not using the Bud Weiser ad as a political ad and have not been aware of any such claims by any party,” the ad agency said.”
The Bud Weisers ad was used by NFABA in their campaign on alcohol in the last election and was endorsed by NFBA in its endorsement of the ad.
NFAMA is not an advertiser of the BudWeisers ad.
It is a political group that supports a number of alcohol charities and promotes a number different brands.”ABC News has reached out to Budweisen for comment.