The average dollar spent by advertising agencies is about 2.5% of total advertising revenue.
Yet they can make millions of dollars if they manage to attract the right people to their ads.
And there are some tricks that can make an advertiser’s revenue even bigger.
Here are some of the tricks they can use to get your attention.
Use a logo that fits with your brand.
In order to attract attention, you should be able to use a logo with an appropriate brand, said Peter Hsieh, senior marketing manager at agency Zephyr.
The logo should be unique, have the right font and size, and be a natural fit with your product or service.
“You can do a logo redesign, a new logo, or a brand new logo.
The important thing is that you know what you’re doing.
And that’s the trick with logos,” he said.
“There are so many things you can do with a logo, and they can be applied to any type of brand.”
Create a brand identity that is relevant to your audience.
It is important to create a brand that you are interested in, said Hsie, as this will help you gain the trust of your target audience.
“It’s important to make your brand identity relevant to the target audience, which means they’ll trust you to deliver their services or products,” he added.
“Make it personal, and not too generic.
And you don’t want to use the same branding in every advertising agency.
This can lead to a lot of confusion.
You need to be consistent.”
Find out if there is a market for your product.
If there is one, you can ask for help from an agency to market your product, Hsie said.
And even if there isn’t a market, you could ask for advertising to run on your site, which could generate some interest.
“If there is an opportunity to make money from an ad, ask for a referral, and that’s how they will help,” he explained.
“The important thing about a referral is that it’s something that’s going to be useful to you in the long run.”
Get a copy of the market research to help you understand the trends.
This is the part where you can take a closer look at what is happening in the market, said David Pritchard, founder and chief executive of online agency AdEspresso.
“Your client or client wants you to do something about the data that they’re getting,” he pointed out.
“This is why it’s so important to know what the market is looking at.
If you know that, you’ll know what to do to help your clients and the market grow.”
Take advantage of the best deals.
If your product is popular, there will be deals available, which can be lucrative.
“These are opportunities that are often hidden or hard to find.
They’re opportunities to find out how to get the best price,” said Pritborough.
“For example, if you have a service that you sell online, it could be very difficult to find these deals.”
Use an ad agency that offers more than one product or offer to your target.
This will ensure that you can reach your target with an advertising budget.
“I’ve worked in many agencies and seen agencies offering two products or services.
There are often more than two agencies offering a single product or offering multiple products,” said Hsi.
“But if you can find an agency that’s offering more than a single service, that means they’re selling a different product or the same product,” he stressed.
Create an ad strategy that is aligned with your business.
There is no right or wrong way to approach an advertising campaign, and there are certain strategies that you should use to find the right balance.
Hsie suggested creating a strategy that aligns with your company and its needs.
“A strategy that’s focused on your client or your target should be designed with the specific needs of that client in mind,” he recommended.
“That way, you don, for example, have to focus on targeting a specific type of market, because you’re going to find a different market that is more suitable for your brand.”
Choose an effective targeting strategy.
If it’s a product you sell or an online service, you need to make sure that you get the right person to buy it.
“In many cases, it’s best to go with an agency with whom you have good rapport,” said Chris Pritbury, founder of marketing agency Felt.
“Once you’ve agreed on a marketing campaign, you have to get on a first-name basis with them, which is something that can be a little nerve-wracking,” he admitted.
Use targeted ads to drive more traffic.
An ad campaign can help you to increase your conversion rate, according to Pritbrook.
“What you’re trying to do is get the customer to go